Market your way into the big market

Technology is in its finest form today. A huge chunk of young entrepreneurs have taken their first steps towards painting their dreams with colours. Quite a many start-ups have popped up in the past two years, but are still far from success when it comes to reaching out to people. It is practically impossible to have a live coverage of you inaugurating your new start-up business when nobody even knows what you’re there to offer them. Although talented and smart, entrepreneurs are mostly clueless about how to connect with their audiences, especially with the limited budget they can afford to spend on these strategies. Marketers can adopt the following steps to build a brand out of the start up and reach more people without sweating too much.

1. Choose your audience: It is natural for an entrepreneur to want to mark his territory on almost every landmass on the world map. But as an efficient marketer, it is essential to understand your audience. It is better to aim at a smaller segment of the society instead of everyone. This can be understood by studying the bigger and successful brands. For example, Johnson & Johnson baby oil caters to women. It is imperative to understand that the buyers of baby oil would always be women, basically the mothers. You, as a marketer, need them to be satisfied with the product to purchase it for their children. Now a luxurious brand like J&J would target the urban women, for the sole reason that they can afford it. Hence, the marketer of this brand successfully chose its audience according to their demographics.

2. Media Outreach: After choosing the right audience for your product, it’s time to strategise how you would actually reach them. Being a start-up business, not many alternatives will come your way. It’s necessary to promote your business through the cheapest and the most effective ways possible. Digital media is the most proficient platform to reach out to your audience with a low budget that has to be invested on marketing. For example, for a start-up dealing with fashion, Pintrest would be the best source to reach young women. It is mandatory to study these outlets in order to strategise the marketing tactics. Although Facebook is a huge medium, it is necessary to study the know-how of the medium.

3. Engagement: As a marketer, after you have managed to attract your audience to the business, it’s time to engage them in the most creative ways. Concessions and offers to maintain brand loyalty helps to engage them. But on a low budget, engagement can also be generated by sharing a lot of industry information instead of unabashed promotion. The response then received can be dealt with immediate communication, hence keeping the audiences in loop.

4. Building and maintaining relationships: It is advisable to follow industry experts on Social Networking Sites to gain knowledge through their experience. This tactic can also be used smartly by using their influence for your benefit. You need to appreciate the clever players in the industry. Keep yourself engaged in their inner circle by sharing, reblogging and retweeting, for one day your content will receive the same exposure from them.

5. Observe and learn: “With great power comes great responsibility!” At this new level, dwelling in the short term success does no good, for the market forces keep changing from time to time. The needs of your audiences, the external conditions, their grievances, and their hopes have to be observed and noted by the marketers. It is necessary to check your reach and monitor the feedbacks received through various social channels. Listening to feedback, positive or negative, creates an all new perspective for your future strategies.

There is no perfect method to promote your start-up business. Taking the first step, and then the second, and eventually walking on this road will give you a broader perspective of what works for your business and what doesn’t. Evaluating your mistakes and refining your strengths will help you understand your market better, and eventually know what serves you the best!

 

 

Mind Pickings

It is better to aim at a smaller segment of the society instead of everyone.

Digital media is the most proficient platform to reach out to your audience with a low budget that has to be invested on marketing.

Keep yourself engaged in their inner circle by sharing, reblogging and retweeting, for one day your content will receive the same exposure from them.

It is necessary to check your reach and monitor the feedbacks received through various social channels.

ABOUT THE AUTHOR

Shivani Karnataki

Shivani looks forward to conceptualizing meaningful advertisements of tomorrow, ones that shall linger in your minds. Her ultimate solace lies in words, for she reads when she is free and writes poetry when she is not.

16 Websites For Free High Quality Stock Images To Bookmark Right Now!

16 Websites For Free High Quality Stock Images  Starting off for the search of images, especially if what you desire should be free and of high-quality, can get to your nerves. But not when there are photographers out there not wanting you to settle for anything but...

30 Beautiful Restaurant Websites to activate your taste buds!

30 beautiful restaurant websites to activate your taste buds! With this new digital age, a restaurant's website is often the first experience of a person with the place. The objective of a restaurateur is to get the people acquainted with the essence of the restaurant...

Market your way into the Big Market!

Technology is in its finest form today. A huge chunk of young entrepreneurs have taken their first steps towards painting their dreams with colours. Quite a many start-ups have popped up in the past two years, but are still far from success when it comes to reaching...

Driving the colour wheel on the road to your mind

Remember that one time you were strolling in a mall because your friend who was supposed to meet you was running really late? You could have waited in the Cafeteria, but you decided to explore the place. As you walked by, you came across so many brand outlets that had...

Pacesetter Diaries

Pacesetter Diaries is a series of interviews that Whole New Level conducted with inspirational women from eclectic walks of life. Women who achieved remarkable feats in their lives and managed to make a mark of their own. We bring to you real life insights in to the...

Pacesetter Diaries: Pooja Melwyn Dsouza

      Pooja Melwyn Dsouza, Vice President of Sales and Operations Spectrum Networks Solutions Pvt Ltd, is a dynamic personality who has carved a path for her in the IT sales sector. Pooja has been with Spectrum Networks Solutions Pvt. Ltd. for 8 years now. She began...

Pacesetter Diaries: Priyanka Dsouza

When it comes to succeeding, there is no particular road map, all you need to do is follow your dreams and have faith in your decisions. This is exactly what Priyanka Dsouza, self employed professional and IT consultant, did right from the initial stages of her...

Pacesetter Diaries: Khadija Jarwalla

      Founded by her passion for jewellery making, HiFi Styles is Khadija's dream project. With the art and design techniques she exhibits in creating one of a kind accessories, it will be perfectly apt to call her a jewellery visionary. Khadija seems to have been...

Pacesetter Diaries: Zoya

Zoya, a music business graduate from Berklee College of Music has toured across US and India. She has managed to carve a niche for herself in the indie folk music scenario. She states that her stint with music began right from the time her father got her a guitar when...

Pacesetter Diaries: Naqqiya Jarwalla

      Naqqiya Jarwalla, Founder of Secrets of Aura, began her mystic journey when she realized that she had the power to see the auras surrounding people. It was when she realised the impact her predictions had on the people around her, Naqqiya decided to begin her...