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Pacesetter Diaries: Krupa Shukla

Krupa Shukla, CEO of YUPS Tech Solutions India, is amongst the 3% of female founders in the male dominated Indian tech start-up scenario. She opened up to us about her decision to stick to a technical career and her continued journey towards achieving success in the...

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Get in touch with your inner child

What do you call a consumer who is willing to buy everything you have, doesn't think twice about the cost and is less than 5 feet tall? Every marketers dream - the kids. Kids are an important demographic for marketers with their ability to influence purchase behaviour...

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3 creative DIY’s to make this Diwali extra special.

Diwali is a festival of lights and you can use it to put your creative skills to the test. Up your Diwali game by a notch and get noticed for your amazing decorations.   Recycled glass jar lanterns: Take old jam, ketchup or pickle jars and decorate them with puffy...

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4 ways an ad agency celebrates Diwali.

Festival times usually mean holidays and quality time with the family. But not for the special breed of people known as advertisers. Festivals mean late nights and coffee highs, briefs and debriefs, deadlines and re-iterated deadlines. There is no reason for Diwali to...

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What your brand should not do ‘This festive season’.

Yes, it is that time of the year again. Where the market is swamped with offers and the customers, spoilt for choice. In an era of digital marketing, one would think it is extremely simple to reach out to customers and deliver exactly what they need. But did you know...

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