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Founded by her passion for jewellery making, HiFi Styles is Khadija’s dream project. With the art and design techniques she exhibits in creating one of a kind accessories, it will be perfectly apt to call her a jewellery visionary.

Khadija seems to have been born with an innate sense of business. Growing up, she was immensely influenced by her mother’s work with clothes. She was determined to find a similarly creative outlet which gelled with her business outlook. Even as she pursued her Bachelor’s degree, she sought various outlets to her creativity and her love for fashion had her turning to creating handmade jewellery and accessories for herself. Popularity of her products spread across the campus and she soon had orders coming in. She reminisces, “I didn’t want to earn profit then. Even if I earned ten rupees, I could buy new stuff and make new earrings again. So, I sold them for dirt cheap prices. When people started appreciating me, I felt confident that I could do something. Becoming a business person is very difficult when you don’t have the confidence to take the first step.”

As she made her way into the jewellery making business, she found being consistent a challenge. Without proper setup, without corporate paraphernalia, looking after all aspects of the business was something she struggled with. Her inherit creativity ensured she had the ideas and the drive to create but when she had to look at marketing, client servicing, ‘My main problem was consistency,’ she says.

When asked about how she strikes the work-life balance, she says, “I feel work is personal life as well.” The workaholic concedes and says, “I have my week planned. One day in the week I just keep for myself.”

Sharing her views on the timeless fight women rage against time to succeed, she says, “From a business perspective, you cannot finish the race until and unless you have time. We need time. In one year, you cannot say I’ve completed my sales target because your main goal will take time. We spoke on balancing personal life and work, if you have the mindset that to keep the balance all your life, I don’t think it will be difficult.” We couldn’t agree more. We do know how norms of the society can sometimes be a strain. Khadija agrees but says, “There is a pressure but it’s up to us whether we take it or not. People will continue giving random advice. It’s up to you whether you listen or not.”

Her almost zen-like thoughts on being an entrepreneur were, “Be like water and be adjusting. You can’t be rigid when you’re in the market. If you are rigid and you cannot bend, either you’ve to quit or you’ve to stop.”

We ask for some words of advice to inspire the to-be entrepreneurs and she quite simply says, “Listen to your heart.”

We found Khadija to be a woman who strikes a balance between being logical and creative and does a fine job of it. From her story to her philosophical approach to life, we were inspired by it all. We hope you will be too.

Mind Pickings

Becoming a business person is very difficult when you don’t have the confidence to take the first step.

From a business perspective, you cannot finish the race until and unless you have time. We need time. In one year, you cannot say I’ve completed my sales target because your main goal will take time.

Be like water and be adjusting. You can’t be rigid when you’re in the market. If you are rigid and you cannot bend, either you’ve to quit or you’ve to stop.

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